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Volume 5, Issue 2 :: September — October 2000 |
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The Georgia Department of Agriculture Working With You Internationally Commissioner of Agriculture, Tommy Irvin, created the Office of International Trade at the Georgia Department of Agriculture with the purpose of increasing the value of agricultural exports from the State of Georgia. Agricultural exports from the State have steadily increased over the past decade, with 20% of the State’s current farm production reaching international markets. The international marketing efforts of the Georgia Department of Agriculture have not only provided Georgia’s agribusiness industries additional markets and customers, but have also exposed millions of consumers worldwide to high-quality food products from Georgia. The Office of International Trade has a pro-agribusiness focus on providing services through three main programs: Export Consulting, International Promotions, and Trade Missions. Through the Export Consulting program, companies can be enrolled in an eight-month training program, receive trade leads, and have individual research conducted that covers diverse aspects of exporting, from finance and logistics to foreign government regulations and identification of importers, brokers, and distributors in other countries. The International Promotions program encompasses marketing activities aimed at providing companies opportunities to develop their presence in international markets through trade shows, catalogue shows, and industry-wide promotions. Trade Missions are conducted to foreign countries and hosted by the Georgia Department of Agriculture. This year alone, the Office of International Trade has been involved in three Reverse Trade Missions, bringing buyers in from Asia, Europe, and South America. Also, Commissioner Tommy Irvin has lead a trade mission to China and will be leading a delegation to Cuba in October 2000. Other services and activities include publications and participation in USDA and industry trade group events. The Office produces a quarterly newsletter titled International Trade Update, and International Advertiser, a monthly publication that features different product groups and is sent to European importers and distributors of the featured product. The Office of International Trade is always seeking to encourage Georgia’s agribusinesses to take advantage of these services and to get involved in the activities offered by the Georgia Department of Agriculture. Information on the activities, publications, and services offered by the Office of International Trade is available on our recently created webpage located at the Department’s website: www.agr.state.ga.us. . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . Remember… |
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. . . . . . . . . . . . . . . . . . . . 2000–2001 Trade Shows and Marketing Activities North America PMA International Convention & Expo October 27-31, 2000 Anaheim, California Southeastern Restaurant & Foodservice Show October 29-31, 2000 Atlanta, Georgia International Poultry Exposition January 17-19, 2001 Atlanta, Georgia Canadian Produce Marketing Association January 31-February 3, 2001 Vancouver, BC, Canada Food Marketing Institute U.S. Food Export Showcase May 6-8, 2001 Chicago, Illinois National Restaurant Association American Food Fair May 19-21, 2001 Chicago, Illinois NASFT Fancy Food Show July 8-10, 2001 New York, New York Europe SIAL Paris 2000 October 22-26, 2000 Paris, France EUROPARTENARIAT December 3-5, 2000 Palermo, Sicily IPM Horticultural Trade Show & Mission January 29-February 10, 2001 Germany, Netherlands, U.K. Gulf Food February 25-28, 2001 Dubai, United Arab Emirates IFE International Food Exhibition March 25-28, 2001 London, England Latin America & Caribbean EXPO USA 2000 September 14-16, 2000 Santo Domingo, Dominican Republic Mexico HRI Mission II September 26, 2000 Cancun, Mexico Cuban Trade Mission October 7-12, 2000 Havana, Cuba III Americas Food & Beverage Show November 29-30, 2000 Miami, Florida Note: It is advisable to participate in trade shows and trade missions when your company is ready. Usually, it is a wise decision to attend those organized by your State Department of Agriculture, the Southern U.S. Trade Association, and/or those that are endorsed or sponsored by the USDA because of the assistance and additional services that these organizations provide at very little or no cost. Attending these activities allows you to meet domestic and international buyers, establish contacts, test your product in the market, and observe what similar products are available. Basically, trade shows and missions are a great tool for marketing and research. If you are unsure about a particular market or just never thought about entering that market, you may contact our office to receive more information about the country and possibly that particular sector. |
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